Pan Arab Research Center [PARC] is pleased to announce the release of Oman National Multi-Media Survey Y2004.
The survey offers a
full coverage of a comprehensive audience measurement on a national scale for
Television, Radio, Cinema, over 200 Print Media titles (Newspapers, Weekly/
Monthly and Children Magazines), and socio-demographics section.
Multi-stage random probability
sampling was used in order to achieve a representative sample of all
nationality groups: Omanis, Arab-expats and Non Arab-expats. The survey covered
in the Willayat is: Muscat, Al Batinah, Dhofar, Ad Dakhliyah and Ash
Sharhqiyah. Face-to-face interviews
were conducted with the selected respondents at their place of residence, which
generated representative sample of males and females aged 15 years and above,
of all socio-demographic and economic groups.
OBJECTIVES OF THE SURVEY:
|
q
TELEVISION ·
Overall
frequency of TV Viewing ·
Frequency of
watching TV by Day-Parts ·
Type of TV
broadcast accessed at home ·
Channels
received at home: Local, Regional, International and Pay-TV ·
Viewership
patterns of channels received at home: -
Frequency of
watching -
Recency of
last time viewing -
Viewership
on an average day of the week ·
Reconstruction
of TV viewing schedules on an average day of the week by: -
15 minutes
time segments -
Television
channels |
|
|
q RADIO ·
Overall
frequency of listening to Radio ·
Frequency of
listening to Radio by Day-Parts ·
Stations
listened to in past 12 months ·
Stations
listened to in past 3 months ·
Stations
listened to in average day of week ·
Frequency of
listening to each station ·
Recency of
last time listened to each station ·
Reconstruction
of radio listening schedule on an average day of the week by: -
15 minutes
time segments -
Radio
stations |
|
q DAILY NEWSPAPERS ·
Frequency of
reading daily newspapers ·
Total Issue
Readership: Newspapers titles read in past 30
days ·
Average
Issue Readership: Newspapers titles read in an average day of the week ·
Reading
patterns of individual titles: -
Frequency of
reading -
Recency of
last issue read -
Number of
issue read -
Source of
copy read -
Place of
reading |
|
q WEEKLY AND MONTHLY MAGAZINES ·
Frequency of
reading Weekly & Monthly Magazines ·
Total Issue
Readership: Magazines titles read in past 6
months ·
Average
Issue Readership: Magazines titles read in the publications cycle: 7
days and 30 days respectively ·
Reading
patterns of magazines: -
Frequency of
reading -
Recency of
last issue read -
Source of
copy read -
Place of
reading -
Number of
reading sessions |
|
q CINEMA
·
Frequency of
going to the cinema ·
Types of
movies usually watched ·
Genres of
movies seen in past 12 months: -
Frequency of
viewing by genre -
Recency of
last time viewed each genre ·
Movies
watched in the past 12 months ·
Cinema
theaters visited in the past twelve months, three months, 30 days, and 7 days |
|
q OUTDOOR
MEDIA EXPOSURE ·
Frequency of
road travel these days ·
Places
usually go to ·
Number of
trips made on an average day ·
Origin and
destination points ·
Main roads
taken ·
Frequency of
making trips in average week |
|
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The total sample for this survey
consists of (n=2383) interviews. Fieldwork was conducted in
the period of 12th June 2004 - 15th September 2004. Results have been weighted to represent the
current structure of the adult population in the Sultanate of Oman.
The results are analyzed in
the form of statistical tables by major socio-economic factors such as age,
gender, family structure, family income, occupation, area, ethnic group and
other variables, and by day of the week.
Data & Software
Fully processed data is available in statistical tabulations
hosted in the PARC Index Software. All
data elements are accessible and can be used for Media Planning.
·
PARC MEDIA INDEX: a software provided by
PARC to read the statistical report.
·
PARC SEASΣ: The all new version of SEAS, Industry standard media
evaluation and planning software based on the power and flexibility of Objects
Technology; delivering a powerful yet user-friendly workbench for in-depth
media analyses, planning and schedule optimization.
Further details on the survey and the software products may
be obtained from our Website: www.arabresearch.com.
Requests for further details, quotation for the survey and
quotations for special requests and orders can be addressed to any of the
following contacts:
|
MARKETS |
CONTACT
NAME |
TELEPHONE |
FAX
No. |
E-MAIL
Address |
|
U.A.E |
Manoj Lakhiani |
+971 4 3376696 |
+971 4 3344456 |
|
|
George
Kokkat |
+971 4 3376696 |
+971 4 3344456 |
||
|
OMAN |
Safwat Adly |
+968 24702103 |
+968 24750685 |
Looking forward to receiving your order
confirmation, we remain at your service for any further details.
Sincerely,
JIHAD FAKHREDDINE
Research Manager Media
REPLY FORM
OMAN NATIONAL MULTI-MEDIA SURVEY Y2004