| |
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| |
|
|
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Advertising Expenditure
for Chapters (000 US$) [PanArab - Jan-Mar 2007 ] |
|
| |
|
|
| |
|
|
|
|
|
|
%Var'n Media Split% |
|
|
|
Chapter & Abbreviation |
|
Y2005 |
Y2006 |
Y2007 |
Sh% |
Y07/06 |
TV |
NP |
MG |
RD |
OD |
OT |
| Toiletries Hygiene/ House Care Products |
THP |
79.7 |
92.9 |
135.1 |
25.1 |
45.4 |
96.7 |
0 |
3.2 |
* |
0 |
0 |
| Food Beverages And Tobacco |
FBT |
57.3 |
70.3 |
88.2 |
16.4 |
25.4 |
98.3 |
0 |
1.4 |
* |
0 |
0 |
| Communications & Public Utilities |
CPU |
38.5 |
66.5 |
74.9 |
13.9 |
12.5 |
91.8 |
* |
3.4 |
4.7 |
0 |
0 |
| Publishig Media |
PUM |
30.0 |
37.9 |
43.0 |
8.0 |
13.5 |
88.8 |
3.5 |
5 |
2.6 |
0 |
0 |
| Government/Organization Advertising |
GOA |
29.0 |
24.1 |
31.6 |
5.9 |
31.1 |
85.1 |
5.3 |
9.4 |
* |
0 |
0 |
| Vehicles,Accessories & Supply |
VAS |
17.9 |
17.6 |
26.2 |
4.9 |
49.1 |
76.8 |
1 |
22 |
* |
0 |
0 |
| Entertainment |
ENT |
14.5 |
19.9 |
21.4 |
4.0 |
7.1 |
81.6 |
3.1 |
14 |
1.3 |
0 |
0 |
| Clothing,Jewellery & Personal Acs |
CJP |
15.7 |
12.5 |
18.4 |
3.4 |
47.2 |
67 |
0.6 |
30.1 |
2.3 |
0 |
0 |
| Hotel, Travel & Tourism |
HTT |
9.5 |
10.6 |
16.1 |
3.0 |
52.5 |
74.7 |
0.8 |
23.5 |
1 |
0 |
0 |
| Business/Construct Equip. & Supply |
BCS |
12.5 |
13.4 |
15.2 |
2.8 |
13.5 |
51.9 |
* |
47.8 |
0 |
0 |
0 |
| Shopping Malls & Retail Stores |
SMR |
4.0 |
14.4 |
14.0 |
2.6 |
-2.3 |
74.6 |
* |
24.9 |
0.5 |
0 |
0 |
| Professional Services |
PRS |
5.7 |
9.3 |
14.0 |
2.6 |
50.3 |
72.7 |
2.2 |
22.5 |
2.6 |
0 |
0 |
| Financial Services |
FS |
11.9 |
15.9 |
13.4 |
2.5 |
-16.0 |
72.2 |
3.9 |
22 |
1.9 |
0 |
0 |
| Insurance & Real Estate |
INR |
11.7 |
7.5 |
13.2 |
2.5 |
76.0 |
65.8 |
7.9 |
25.8 |
0.5 |
0 |
0 |
| Household Appliances |
HHA |
5.7 |
8.9 |
10.6 |
2.0 |
19.5 |
87.5 |
0 |
12.5 |
0 |
0 |
0 |
| Other Services |
SER |
1.6 |
1.6 |
2.1 |
.4 |
31.8 |
75.4 |
2 |
20.6 |
2 |
0 |
0 |
| Total |
|
345 |
423 |
537 |
100 |
27 |
87 |
2 |
11 |
|
|
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| |
|
|
| |
 |
|
| |
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| |
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Rolling Analysis
of Spend [ PanArab - Jan-Mar 2007 ] |
|
| |
|
|
| |
|
Period |
Y2005 |
Y2006 |
Y2007 |
Var'n Y07/06 |
 |
| Jan |
108.0 |
120.2 |
174.2 |
45 |
| Feb |
104.8 |
136.8 |
163.4 |
19 |
| Mar |
132.3 |
166.4 |
199.9 |
20 |
| Total |
345 |
423 |
537 |
27 |
|
|
| |
|
|
| |
|
| |
|
|
| |
Overall Media Split Analysis
[ PanArab - Jan-Mar 2007 ] |
|
| |
| |
|
|
|
|
|
Media |
2005 |
|
2006 |
|
2007 |
|
Var'n |
|
|
Value |
Sh% |
Value |
Sh% |
Value |
Sh% |
Y2007/2006 |
| Television |
299 |
87 |
368 |
87 |
471 |
88 |
28 |
| Newspaper |
7 |
2 |
6 |
1 |
6 |
1 |
2 |
| Magazine |
37 |
11 |
46 |
11 |
53 |
10 |
17 |
| Radio |
1 |
0 |
3 |
1 |
7 |
1 |
119 |
| Total |
345 |
100 |
423 |
100 |
537 |
100 |
27 |
|
|
| |
|
|
| |
 |
|
| |
|
|
| |
|
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| |
|
|
| |
Television Top Spenders
(000 US$) [ PanArab - Jan-Mar 2007 ] |
|
| |
|
|
| |
| Rank |
Brand |
Y2007 |
Var'n Y07/06 |
| 1 |
Dove |
16,408 |
141 |
| 2 |
Pepsi |
10,014 |
13 |
| 3 |
Johnson |
8,901 |
43 |
| 4 |
Sunsilk |
7,125 |
145 |
| 5 |
Mobily |
6,983 |
24 |
| 6 |
Vodafone |
6,469 |
224 |
| 7 |
Lipton |
5,687 |
53 |
| 8 |
Galaxy |
5,510 |
75 |
| 9 |
Ford |
4,856 |
64 |
| 10 |
Iraq Hope & Peace |
4,828 |
N |
| 11 |
Fair & Lovely |
4,595 |
N |
| 12 |
Saudi Telecomm |
4,572 |
26 |
| 13 |
New Boy |
4,515 |
115 |
| 14 |
Khaliji 18 |
4,384 |
N |
| 15 |
Dabur |
4,171 |
-4 |
| |
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| |
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| |
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| |
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NewsPaper Top Spenders
(000 US$) [ PanArab - Jan-Mar 2007 ] |
|
| |
|
|
| |
| Rank |
Brand |
Y2007 |
%Var'n Y07/06 |
| 1 |
Infiniti |
220 |
N |
| 2 |
Al Wataniya |
189 |
N |
| 3 |
Zenobia |
181 |
N |
| 4 |
Sama Dubai Property |
141 |
N |
| 5 |
Abu Dhabi Inv.h. |
126 |
E |
| 6 |
Guinness World R |
124 |
N |
| 7 |
Arab Bank |
118 |
E |
| 8 |
Entertainment C. |
114 |
N |
| 9 |
The Lagoon-bah |
112 |
N |
| 10 |
Gcc Capital Mrkt |
102 |
-31 |
| 11 |
Dubai Holding |
99 |
N |
| 12 |
Rolex |
97 |
-11 |
| 13 |
Shell |
82 |
-17 |
| 14 |
Mamma Mia |
77 |
N |
| 15 |
Republic Of Leb. |
74 |
N |
| |
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Magazines Top Spendres
(000 US$) [ PanArab - Jan-Mar 2007 ] |
|
| |
|
|
| |
| Rank |
Brand |
Y2007 |
%Var'n Y07/06 |
| 1 |
Hewlett Packard |
450 |
2 |
| 2 |
Mitsubishi |
409 |
41 |
| 3 |
Honda |
403 |
162 |
| 4 |
Toyota |
381 |
-16 |
| 5 |
Maybelline |
379 |
E |
| 6 |
Rolex |
361 |
1 |
| 7 |
Nokia |
360 |
-27 |
| 8 |
Range Rover |
351 |
E |
| 9 |
1.day Acuvue |
319 |
N |
| 10 |
Sony |
311 |
79 |
| 11 |
Accenture |
294 |
E |
| 12 |
B.m.w. |
284 |
-20 |
| 13 |
Credit Suisse |
272 |
-20 |
| 14 |
Jaguar |
268 |
17 |
| 15 |
Omega |
267 |
-28 |
| |
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Radio Top Spenders
(000 US$) [ PanArab - Jan-Mar 2007 ] |
|
| |
|
|
| |
| Rank |
Brand |
Y2007 |
Var'n Y07/06 |
| 1 |
Al Jazira Audio/video Pro |
255 |
N |
| 2 |
Saudi Post P. |
234 |
N |
| 3 |
Hail Rally |
192 |
N |
| 4 |
Drosh |
177 |
20 |
| 5 |
Al Marai |
116 |
N |
| 6 |
Piaget |
110 |
N |
| 7 |
Saudi Telecomm |
102 |
E |
| 8 |
Projaih |
100 |
66 |
| 9 |
Luna |
97 |
E |
| 10 |
Al Bilad Bank |
93 |
N |
| 11 |
Domino`s Pizza |
90 |
N |
| 12 |
Sabb |
80 |
68 |
| 13 |
Alaswaq.net |
76 |
N |
| 14 |
Mobily |
68 |
N |
| 15 |
Samba |
59 |
E |
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