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| PARC monitors and archives all Advertisements on Television, Magazines, Newspapers, Radio and Billboards in 13 media markets (GCC, Pan Arab and the Levant). |
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| These are further grouped by Product Category, Brand and Sub-brand. The monitoring system also tags the characteristics of each advertisement along with detailed content information, allowing us to study advertising efforts, expenditure patterns and strategy. |
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| All new Advertisements are clipped in MPEG for Television and Radio, JPEG for Print media. These clipped creatives can be viewed on a PC using utilities that are available along with your Operating System. The creatives can also be embedded into your documents and presentations. |
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| PARC provides specially designed application software that employs an elegant and organised approach to view these. |
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| Story is a comprehensive analysis system comprising of advertising copy viewer, browser and analysis applications for the windows environment. |
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| With Story you can efficiently search, browse through and analyze Ad-clippings for Television, Radio & Print. The program can be used to browse through ad-clips both from your hard drive and cdrom. |
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| Story is packed with image viewing and multi-media playing features, including preview and full-view window (with several resize options) as well as a video/mpeg viewer. |
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| It also offers features for further optimization to view and print text. |
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| The advertisements are made available on high quality digital media (CDROM), both on a monthly selection and Adhoc requests |
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