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  Advertising Expenditure
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Millions US$ 1332 + 25%
     
     
  Advertising Expenditure for Chapters (000 US$)   [GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
%Var'n    Media Split%    
Chapter & Abbreviation   Y2005  Y2006  Y2007  Sh% Y07/06 TV  NP  MG  RD  OD  OT 
Government/Organization Advertising GOA 122.0 161.7 195.3 14.7 20.8 20.2 75.9 2.6 * 0.9 0
Toiletries Hygiene/ House Care Products THP 105.6 126.1 168.6 12.7 33.7 85.5 3.1 9.3 * 1.7 *
Food Beverages And Tobacco FBT 76.5 92.5 115.2 8.6 24.6 86.4 4.5 3.7 1 4.1 *
Communications & Public Utilities CPU 66.9 95.0 113.2 8.5 19.2 71.4 17.9 3.6 3.6 3.2 *
Publishig Media PUM 64.2 79.8 92.0 6.9 15.3 46.3 42.8 6.8 2.5 1.5 0
Insurance & Real Estate INR 73.8 51.1 88.0 6.6 72.1 13.8 76.3 8.6 0.5 0.8 0
Vehicles,Accessories & Supply VAS 62.0 60.5 80.9 6.1 33.8 28.7 54.1 13.3 1.2 2.3 *
Shopping Malls & Retail Stores SMR 61.2 72.6 80.9 6.1 11.5 17.2 53.7 20.8 2.4 5.7 *
Financial Services FS 47.6 68.0 70.9 5.3 4.2 17.9 67.4 8 2.2 4.5 0
Hotel, Travel & Tourism HTT 44.8 45.0 63.2 4.7 40.4 31.1 39.2 15.5 2.6 11.4 *
Entertainment ENT 50.2 48.4 62.7 4.7 29.7 41.2 42.7 11.3 2.3 2.4 *
Professional Services PRS 47.4 52.7 62.1 4.7 17.9 18 69 11.4 0.9 0.5 *
Clothing,Jewellery & Personal Acs CJP 37.1 35.4 46.7 3.5 31.8 28.8 30.5 34.4 2.1 4.2 0
Business/Construct Equip. & Supply BCS 35.3 34.0 37.8 2.8 11.3 25.4 43.2 28.1 0.7 2.4 *
Household Appliances HHA 17.1 22.6 25.0 1.9 10.6 47.2 37 13.7 0.6 1.1 *
Other Services SER 19.5 20.2 24.3 1.8 20.1 7.9 77.9 13 * 0.6 *
Total 931 1,066 1,332 100 25 39 46 11 1 3
     
  Graph1  
     
 
 
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  Rolling Analysis of Spend  [ GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
Period Y2005 Y2006 Y2007 Var'n Y07/06 Graph3
Jan 293.4 314.0 427.5 36
Feb 287.2 344.2 411.5 20
Mar 350.5 407.4 494.0 21
Total 931 1,066 1,332 25
 
     
 
 
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Overall Media Split Analysis  [ GCC & Pan Arab Markets - Jan-Mar 2007 ] 		 
 
         
  Media 2005 2006 2007 Var'n
  Value Sh% Value Sh% Value Sh% Y2007/2006
Television 363 39 422 40 558 42 32
Newspaper 424 46 473 44 572 43 21
Magazine 103 11 118 11 133 10 13
Radio 9 1 13 1 19 1 48
Outdoor 30 3 38 4 47 4 25
Cinema 2 0 3 0 2 0 -30
Total 931 100 1,066 100 1,332 100 25
 
     
  Graph4  
     
 
 
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  Television Top Spenders (000 US$)  [ GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
Rank Brand Y2007 Var'n Y07/06
1 Dove 17,335 139
2 Pepsi 11,108 24
3 Johnson 8,973 40
4 Mobily 8,050 0
5 Sunsilk 7,493 140
6 Vodafone 6,836 242
7 Khaliji 18 6,713 N
8 Du 6,424 N
9 Lipton 5,999 53
10 Galaxy 5,848 66
11 Saudi Telecomm 5,509 44
12 Ford 5,197 67
       
 
     
 
 
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  NewsPaper Top Spenders (000 US$)  [ GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
Rank Brand Y2007 %Var'n Y07/06
1 Chevrolet 4,827 74
2 Emaar 3,812 100
3 Saudi Telecomm 3,715 135
4 Ncb 3,467 161
5 Toyota 2,862 -14
6 Mobily 2,526 -48
7 Samba 2,491 55
8 Riyad Bank 2,381 42
9 Nissan 2,326 38
10 Hewlett Packard 2,252 41
11 Du 2,073 E
12 Sama Dubai Property 1,843 E
       
 
     
 
 
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  Magazines Top Spendres (000 US$)  [ GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
Rank Brand Y2007 %Var'n Y07/06
1 Sony 823 75
2 Nokia 791 -28
3 Toyota 750 -15
4 Mitsubishi 708 15
5 Rolex 702 -3
6 B.m.w. 629 -2
7 Cartier 608 E
8 Omega 606 -26
9 Hewlett Packard 604 4
10 Honda 602 175
11 Chanel 516 97
12 Chopard 511 70
       
 
     
 
 
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  Radio Top Spenders (000 US$)  [ GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
Rank Brand Y2007 Var'n Y07/06
1 Drosh 404 32
2 Hail Rally 324 E
3 Mobil 295 -18
4 Al Jazira Audio/video Pro 255 N
5 Projaih 248 112
6 Saudi Post P. 234 N
7 Al Marai 224 E
8 Mobily 202 N
9 Abu Kass 196 E
10 Funoon Al Jazira 192 N
11 Du 183 N
12 Rak Bank 176 33
       
 
     
 
 
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  OutDoor Top Spenders (000 US$)  [ GCC & Pan Arab Markets - Jan-Mar 2007 ]  
     
 
Rank Brand Y2007 Var'n Y07/06
1 Al Marai 2,104 -14
2 Mcdonald`s 1,331 20
3 Burger King 979 -23
4 Mtc 835 N
5 Pizza Hut 623 29
6 Mobily 605 -56
7 Mtc-vodafone 602 66
8 Damas 560 -22
9 Kdd 537 E
10 Kentucky 537 -51
11 N.b.k. 537 31
12 Pigeon 521 -8
       
 
     
 
 
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