| |
|
|
| |
Total Market Advertising Space Allocation
(000 Units) [ PanArab - Jan-Mar 2007] |
|
| |
|
|
| |
|
|
Total All Media (Sesu Unit)* |
|
NEWSPAPERS(Pages); |
|
MAGAZINES(Pages) |
|
TELEVISION(Min) |
|
|
Period |
2007 |
2006 |
Var'n |
2007 |
Var'n |
2007 |
Var'n |
2007 |
Var'n |
 |
| January |
125,861 |
97,437 |
29 |
268 |
-3 |
2,942 |
6 |
119,986 |
29 |
| February |
119,368 |
103,767 |
15 |
233 |
-30 |
2,892 |
7 |
114,062 |
14 |
| March |
138,794 |
123,704 |
12 |
303 |
-18 |
3,623 |
16 |
131,309 |
10 |
|
384,023 |
324,908 |
18 |
804 |
-18 |
9,457 |
10 |
365,357 |
17 |
|
|
| |
|
|
| |
|
Space Unit Definition |
 |
|
Newspaper - Half a Page |
|
Magazine - One Page |
|
Television - 30 Seconds |
|
Radio - 60 Seconds |
|
Video - 30 Seconds |
|
Outdoor - 40 Faces |
|
*All Media - Newspapers,Magazines,Television,Radio,Video
& Cinema |
|
|
|
|
| |
|
|
| |
|
|
| |
|
|
| |
Positioning of Ads in Newspapers [PanArab - Jan-Mar 2007] |
|
| |
|
|
| |
| Spend by Position |
|
|
2007 |
|
2006 |
|
|
|
|
|
 |
| Million US $ |
|
|
Value |
% |
Value |
% |
|
Var'n |
| Cover |
|
|
1 |
11 |
1 |
15 |
|
-24 |
| Page 2/3 |
|
|
1 |
14 |
1 |
10 |
|
42 |
| Inside |
|
|
5 |
75 |
5 |
74 |
|
3 |
| Supplement |
|
|
0 |
0 |
0 |
0 |
|
0 |
|
|
|
6 |
100 |
6 |
100 |
|
2 |
|
|
| |
|
|
| |
|
|
| |
|
|
| |
Positioning of Ads in Magazines [PanArab - Jan-Mar 2007] |
|
| |
|
|
| |
| Spend by Position |
|
|
|
|
|
|
|
|
|
|
 |
| Million US $ |
|
|
Value |
% |
Value |
% |
|
Var'n |
| Back Cover |
|
|
7 |
13 |
7 |
15 |
|
1 |
| Front Page |
|
|
4 |
8 |
4 |
9 |
|
4 |
| Inter Page |
|
|
42 |
79 |
35 |
76 |
|
21 |
|
|
|
0 |
53 |
100 |
46 |
|
100 |
|
|
| |
|
|
| |
|
|
| |
|
|
| |
Positioning of Ads in Television [PanArab - Jan-Mar 2007] |
|
| |
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
 |
| Million US $ |
|
|
Value |
% |
Value |
% |
|
Var'n |
| Morning |
|
|
25 |
5 |
18 |
5 |
|
34 |
| Midday |
|
|
42 |
9 |
28 |
8 |
|
51 |
| Afternoon |
|
|
61 |
13 |
49 |
13 |
|
24 |
| Early Evng |
|
|
61 |
13 |
55 |
15 |
|
10 |
| Evng News |
|
|
107 |
23 |
76 |
21 |
|
40 |
| Prime Evng |
|
|
105 |
22 |
89 |
24 |
|
19 |
| Overnight |
|
|
70 |
15 |
52 |
14 |
|
33 |
|
|
|
471 |
100 |
368 |
100 |
|
28 |
|
|
| |
|
|
| |
|
|
| |
|
|
| |
| |
JANUARY TO MARCH |
|
|
Year 2 |
MEDIA SPLIT % |
|
|
|
| Brand |
2007 |
|
2006 |
|
Total |
|
Avg |
|
TV |
|
NP |
|
MG |
|
OTH |
|
|
| 1 Dove |
16,453 |
|
6,927 |
|
23,380 |
|
11,690 |
|
100 |
|
|
|
|
|
|
|
|
| 2 Pepsi |
10,041 |
|
8,935 |
|
18,976 |
|
9,488 |
|
100 |
|
|
|
|
|
|
|
|
| 3 Johnson |
8,901 |
|
6,229 |
|
15,130 |
|
7,565 |
|
100 |
|
|
|
|
|
|
|
|
| 4 Sunsilk |
7,165 |
|
2,908 |
|
10,073 |
|
5,037 |
|
99 |
|
|
|
1 |
|
|
|
|
| 5 Mobily |
7,090 |
|
5,675 |
|
12,765 |
|
6,382 |
|
98 |
|
|
|
1 |
|
1 |
|
|
| 6 Vodafone |
6,469 |
|
1,996 |
|
8,465 |
|
4,232 |
|
100 |
|
|
|
|
|
|
|
|
| 7 Lipton |
5,687 |
|
3,722 |
|
9,409 |
|
4,705 |
|
100 |
|
|
|
|
|
|
|
|
| 8 Galaxy |
5,584 |
|
3,194 |
|
8,778 |
|
4,389 |
|
99 |
|
|
|
1 |
|
|
|
|
| 9 Ford |
4,883 |
|
2,981 |
|
7,864 |
|
3,932 |
|
99 |
|
|
|
1 |
|
|
|
|
| 10 Saudi Telecomm |
4,835 |
|
3,689 |
|
8,524 |
|
4,262 |
|
95 |
|
|
|
3 |
|
2 |
|
|
| 11 Iraq Hope & Peace |
4,828 |
|
|
|
4,828 |
|
2,414 |
|
100 |
|
|
|
|
|
|
|
|
| 12 Fair & Lovely |
4,595 |
|
|
|
4,595 |
|
2,297 |
|
100 |
|
|
|
|
|
|
|
|
| 13 New Boy |
4,515 |
|
2,097 |
|
6,612 |
|
3,306 |
|
100 |
|
|
|
|
|
|
|
|
| 14 Khaliji 18 |
4,384 |
|
|
|
4,384 |
|
2,192 |
|
100 |
|
|
|
|
|
|
|
|
| 15 Dabur |
4,171 |
|
4,372 |
|
8,543 |
|
4,272 |
|
100 |
|
|
|
|
|
|
|
|
| 16 Knorr |
4,157 |
|
3,159 |
|
7,316 |
|
3,658 |
|
100 |
|
|
|
|
|
|
|
|
| 17 Du |
3,992 |
|
|
|
3,992 |
|
1,996 |
|
94 |
|
|
|
6 |
|
|
|
|
| 18 Fulla |
3,580 |
|
1,893 |
|
5,473 |
|
2,737 |
|
100 |
|
|
|
|
|
|
|
|
| 19 Coca Cola |
3,507 |
|
2,404 |
|
5,911 |
|
2,955 |
|
99 |
|
|
|
1 |
|
|
|
|
| 20 Pantene |
3,464 |
|
2,158 |
|
5,622 |
|
2,811 |
|
95 |
|
|
|
5 |
|
|
|
|
| 21 Nivea |
3,410 |
|
684 |
|
4,094 |
|
2,047 |
|
98 |
|
|
|
2 |
|
|
|
|
| 22 Vaseline |
3,297 |
|
|
|
3,297 |
|
1,648 |
|
99 |
|
|
|
1 |
|
|
|
|
| 23 Herbal Essences |
3,140 |
|
1,921 |
|
5,061 |
|
2,530 |
|
98 |
|
|
|
2 |
|
|
|
|
| 24 Al Marai |
3,027 |
|
2,871 |
|
5,898 |
|
2,949 |
|
96 |
|
|
|
|
|
4 |
|
|
| 25 Head & Shoulders |
2,819 |
|
2,708 |
|
5,527 |
|
2,763 |
|
100 |
|
|
|
|
|
|
|
|
| 26 Lux |
2,697 |
|
571 |
|
3,268 |
|
1,634 |
|
99 |
|
|
|
|
|
1 |
|
|
| 27 Lifebuoy |
2,643 |
|
1,840 |
|
4,483 |
|
2,242 |
|
100 |
|
|
|
|
|
|
|
|
| 28 Sedar |
2,626 |
|
|
|
2,626 |
|
1,313 |
|
100 |
|
|
|
|
|
|
|
|
| 29 Olay |
2,621 |
|
2,300 |
|
4,921 |
|
2,461 |
|
95 |
|
|
|
5 |
|
|
|
|
| 30 Nesvita |
2,555 |
|
|
|
2,555 |
|
1,277 |
|
98 |
|
|
|
2 |
|
|
|
|
|
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| |
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| |
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