| Choices 3 is a software
suite which provides users with a powerful
way of analyzing research and media surveys
easily and flexibly. It represents some of
the most advanced software of its kind and
incorporates an ever-growing list of functions
and sub programs to meet the specific needs
of use. |
| |
| Choices itself represents
the hub of your analysis which provides the
users with a single point from which they
can launch a variety of general and specialist
analysis at the click of a button. |
| |
| Easy distribution
of key reports |
| |
| Choices 3 subscribers
also get the option to have a setup which
allows easy delivery of regular key Reports
to Management and Sales Teams. Research departments
with Choices 3 can tailor a series of reports
and provided them to staff who have the 'ChoicesViewer'
part of Choices 3 installed. The Viewer provides
a more flexible and permanent solution to
printed reports and recipients of these reports
can easily chart, sort, hide and summarize
these files. |
| |
| Consequently although
Choices 3 reports can be exported to spreadsheets
such as Excel - our team will be pleased to
show you can use Choices 3 to create detailed
regular reports quickly and easily. |
| |
| What is included
in the Choices 3 suite? |
| |
| Choices 3 puts you
in charge of survey and media research data.
Via the central screen the whole suite allows
you to: |
| |
- Do a variety of flexible types
and views of straightforward Crosstabs
- Compile sophisticated Private
Eye Ranking for Press, Media and
Attitude Ranking and sorting according
to multiple criteria
- Use Trend Analysis for looking
at trends over time as well as for
at multi-country surveys
- Produce volumes and means/averages
(e.g. volume of consumption, income
etc)
- Perform cutting edge media analysis
such as using the PPO (Press Planner
& Optimizer)
- Numerous statistical segmentation
tools e.g. Correspondence, Cluster
& and the Euro-standard 'Big
Map' (AKA 'Grande Mappe')
- Choices not only uses a familiar
Windows™ style but interacts
with most Windows programs e.g.
Charts are automatically produced
in Excel™
|
|
| |
| How Choices
3 works |
| |
| The latest version
of Choices has a host of new and enhanced
features; all designed to put the user firmly
in charge of their research data. |
| |
- Intuitive and logical layout
- Sophisticated analysis can be
produced quickly and efficiently
- Flexible: can access TGI and other
large pan-media surveys
- International: available in a
variety of languages
- Regular upgrades, keeping subscribers
at the leading edge of planning
expertis
|
| |
|
| |
| What are the
main programs in the Choices 3 suite? |
| |
| |
| A crosstab is usually
a simple (though not necessarily small) matrix
that enables the user to run basic profiles
on data such as media, demographics and product
use. If required, this can then be sorted,
highlighted, converted into graphs, exported
to Microsoft™ applications etc. |
| |
| |
| Based on crosstab data,
Private Eye enables the user to filter and
rank data that meets your given criteria.
For example users can look at the top ten
attitude statements for their target |
| |
| |
| This planning environment
allows the user to build and assess press
media schedules against any target audiences
using surveys measuring readership (e.g. in
UK this might be NRS or TGI data). Choices
3 will calculate reach, frequency and various
costs using a reach & frequency model.
See the PPO section for more details. |
| |
| |
| Correspondence Analysis
allows the user to create maps in which products,
brands and/or media may be incorporated and
mapped against attitudes. Cluster Analysis
can be used to segment a given population
into discrete cluster groups of like-minded
respondents according to attitudes. |
| |
| |
| Trend Analysis is a
powerful way of looking at trends over time
using your historical surveys (as long as
you have them!). It not only provides runs
in all the years selected, but also a summary
crosstab, with various options for displaying
different comparative data. This program is
also designed for use with multi-country surveys
to compare your results e.g. how does each
country vary in Cellular Phone use from the
average etc. |
| |
| |
| As mentioned above,
the 'ChoicesViewer' is not only the output
program for Crosstabs, but can also be given
to staff separately from Choices. This, for
example, allows research departments to release
regularly update reports quickly and easily
to answer all their likely data questions
on your company's key target markets e.g.
once your key target groups are defined. |
| |
| How much support
is there for Choices? |
| |
| Choices 3 is supported
by a dedicated team who man a helpdesk to
answer any of your queries 5 days a week from
9am to 6pm. However in addition to on-line
support on our website, users also have the
option to attend our regular training session
(usually monthly). |
| |
| We also have a unique
partnership with BMRB TGI, who is a sister
organization. This consequently means that
our regular sessions are all organized to
allow you to attend BMRB's TGI training in
the mornings if required. Failing the above,
we can arrange training visits to clients
(minimum of 4 persons) and will even arrange,
where possible, to attend them and to provide
you with 'one-hit' TGI/Choices 3 training
sessions. |
| |
| What do I do
now? |
| |
| For further information
on how you could use choices please contact
one of our sales team on: tgi@arabresearch.com |
