| Web Log |
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| Proactive competitive
intelligence that works for you. |
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| WebLog
from PARC provides information of the "just
happened" recent past, reporting all
advertising activities with competitive intelligence
and a Decision Support System to prepare and
justify your strategy |
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| WebLog
runs on your behalf the observation posts,
the pointers and sensors that you have set,
which trigger alarm signals and react promptly
every time when actions from your competitors
brands set have attained a certain magnitude,
or a new message has just broken out. |
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| It alerts you to sudden
developments that have just happened in your
environment that might have some effect on
the business of your brands and need to be
reported according to a specific pattern that
you have designed in advance. |
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| WebLog
will present you intelligently selected information
that you want, and need to read and to reflect
upon in order to make relevant business decisions;
this assists in strategic planning and tactical
execution of advertising campaigns and enables
you to analyze the competitive advertising
environment with greater sophistication than
ever before. |
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| Intelligence,
Freedom & Power |
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| WebLog
is an Anytime-Anywhere solution, which provides
a correlated view of all advertising activities
from a single interface. It works non-obtrusively
in the background and lets you know when there's
something new to report. The notification
process can either be a pop-up on your PC
screen, an email or a SMS on your mobile. |
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| The distributed architecture
allows multiple users within the same organization
to create their own agents. |
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| WebLog
provides you with non-interrupted, timely
logs and delivery system using the Internet.
Instant availability of this information facilitates
the usability of the data. The web delivery
mechanism does away with human interaction,
cutting-out routines and enhancing dependability,
thereby resulting in elimination of overheads. |
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| Sign-up
/ Login
for WebLog access. Once registered you can: |
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- download the software (first time only)
- download the ad-logs using the interactive
calendar
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