| Media Index |
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| Index is a quick and
efficient way of browsing through the huge
amount of audience data base available with
PARC. Index presents the audience data in
the form of pre-computed tables. These tables
are derived from the actual questionnaires
used during the survey or telephone interview.
In case of TV diaries, tables are cross tabulated
based on the common required analyses . The
raw audience data is cross-tabulated by factors,
which are chosen intelligently by our research
analysts. Resulting in tables which give you
an insight into the data. |
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| All the functions one
would wish to perform on the media survey
tables have been incorporated. |
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- Charting - Chart any selection
of a table with a single click.
- Interchange - Easily export data
to any Windows application using
cut/paste.
- Printing - Print any selection
of a table, or entire tables.
- Sorting - Sort the entire table
in ascending/descending order based
on any column.
- Filtering - Filter the table rows
based on user-definable conditions.
- Indexing - Set any row/column
as the base and view all figures
relative to this base.
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| The navigation from
survey to survey and between various tables
within the survey has been made extremely
intuitive and easy. The familiar Windows ‘Explorer’
interface is used to ensure that all the media
surveys are accessible in a single screen.
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