| News > Future Tense Conference 2000 |
| |
|
|
| |
| |
| "Trends In Creativity" |
| DEREK BOWDEN |
| Chief Executive officer,
Saatchi & Saatchi, Middle East |
| |
| "Can You
Improve Marketing Results By Spending Less?" |
| DON SCHULTZ |
| President, Agora, Inc.
USA |
| |
| "Does
Award Winning Advertising Really Sell?" |
| Leo Burnett,
Middle East |
| |
| "Ad
Effect Formula" |
| ROLF
SPEETZEN |
| Senior
Research Executive, Axel Springer
Verlag, AG Germany |
| |
| "Taking
the Master Brand Below the
Line" |
| CHRIS
HOLT |
| Director
of Research Studies, British
Airways, U.K. |
| |
| "Winning
a License and Launching
a New Radio Brand
in a Competitive and
Crowded Market" |
| KLAUS
STUMPF |
| Managing
Director, Marplan,
Germany |
| |
| "The
Business Benefits
of large Scale
Marketing Data
Warehousing
in Consumer
Packaged Goods
Companies" |
| ROD
WHYTE |
| Oracle,
U.K. |
| |
| You
Can Please
Some of
the People
Some of
the Time" |
| JULIE
PETERSEN |
| Director
of Research
Services,
STAR TV
Hong Kong |
| |
| "Advertising:
Restoration,
Abdication
or
Renewal?" |
| Hoehne
Habann
Elser,
Werbeagentur,Germany |
| |
| "The
UK
Television
Revolution
-
"It's
Only
Just
Begun!" |
| JIM
KITE |
| British
Sky
Broadcasting,
UK |
| |
| URSULA
JOHNSON |
| Communication
Executive,
IBM,
Middle
East/Africa |
| |
| From
Relationship
Marketing
to
Consumer
Retention:
The
services
Sector
Paves
the
Way
to
a
New
Marketing
Mode" |
| JEAN
-
FRANCOIS
BOSS |
| Boss
et
Boudon
Consultants,
France |
| |
| "Forecasting
Behaviour
From
Purchase
Intent
Data:A
Cross
-
Cultural
Perspective" |
| LINDSLEY
SCHUTZ |
| Senior
Vice
President,
Bases
-
Burke
Institute,
USA |
| |
| Colour
Advertising
in
Print-How
much
More
Effective
Than
Black
&
White?"
|
| ROGER
HOLLAND |
| Chief
Executive
-
Jicreg
Holland
Associates,U.K. |
| |
| GERNOT
OSTERWALD |
| Senior
Manager
Market
Co-ordinator-Passenger
Car,
Mercedes
Benz,
Germany |
| |
| "Global
Media
and
Products
in
Fragmented
National
Markets:
Where
is
the
Planning
Data:?" |
| JULIAN
POUNDS
|
| Managing
Director,
direct
Response
Research/Facets
Communications
Marketing
Ltd,
UK |
| |
| "DRTV-The
First
Stage
of
Interactivity"
|
| HUGH
JOHNSON
|
| Head
of
Research,Channel
Four
Television,U.K. |
| |
| "What
Are
You
Buying:
Media
or
Audiences?" |
| MICHAEL
BROWN |
| Quality
Director,
Taylor
Nelson
AGB
plc.,
U.K. |
| |
| "TV
Audience
Segmentation
Building
from
Audience
Fragmentation" |
| JIHAD
FAKHREDDINE |
| Media
Research
Manager,
PARC,
U.A.E. |
| |
| "A
Time
Evaluation
of
Brand
Advertising
Performance
in
the
Competitive
Market
Place." |
| ROLF
SPEETZENL |
| Senior
Research
Executive,
Axel
Springer
Verlag,
AG,
Germany |
| |
|
|
|
|
|
|
|
|
|
|
|
