| Omnibus |
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| The PARC Omnibus is a research
service established by PARC in this region for over
10 years. Based on face-to-face interviews with
hundreds of consumers in Saudi Arabia, Kuwait, United
Arab Emirates, Bahrain, Oman, Lebanon and Egypt,
it allows us to tailor questions to your needs,
and because you share the cost of fieldwork and
processing with other participants, you get all
the benefits of an ad-hoc study but not the expense.
Its economy of use has led many clients, international
and local, to benefit from its regular coverage
of large representative samples. |
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| Other benefits of using PARC's
Omnibus are that face-to-face interviews allow for
closer contact between the interviewer and respondent,
allowing the length and depth of the interview to
be greater due to a close interviewer/ respondent
rapport. |
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| Additional advantages of
the Omnibus, besides the obvious cost economizing
factor, is that pantry checks, product sampling
and placement may be achieved with ease. Complex
rating scales and visual aids may also be used to
enhance reach and awareness, as well as to create
more interest from the respondent. The Omnibus is
a classic, proven research instrument affording
comparison over time. |
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| Schedule |
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| The Omnibus is conducted
every quarter, with results available after four
weeks completion of fieldwork (analysis data is
further outlined below).
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| Sample Base |
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| The regular Omnibus sample
is 600 adults aged over 18 years, selected randomly
amongst all males and females in the household (unless
otherwise specified). The questions can be run across
all countries giving region-wide coverage or allowing
the option of being restricted to the area of your
choice. |
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| Using our own highly trained
interviewers ensures that PARC has full control
over sampling and interviewing procedures in a consistent
and continuous manner. Verification is obtained
by re-interviewing up to 20% of the total sample. |
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| Data obtained |
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| As in regular consumer and advertising
research the Omnibus can provide data on virtually any
subject of interest to both local and international companies,
advertising agencies or media. It can include issues such
as: |
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- Awareness
- Recall
- Usage and Attitude Data
- Purchase and Consumption habits
- Perception and Image measurements
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| Data can be extracted using showcards,
rule measures, pantry checks, visual aids, etc. |
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| Data analyses |
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| Results of the study are available
in the form of statistical tables analyzed by the following
socio-economic factors: |
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- Sex
- Ethnic Group
- Age
- Income
- Area
- Education
- Occupation
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| The option of a written analysis
is available, including multivariate analysis where appropriate
e.g.. Perceptual mapping, factor analysis, discriminate
analysis and cluster analysis. |
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