News and Events About Us Careers Parc Offices                                 Site Search      Research  Media Monitoring  Syndicated Studies  Value Added Services  Application Software   Application Software > Media Monitoring > Power Momo   Daily Ad Logs <%}else{%>Customer Logout<%}%>   <%if(session.getValue("user")==null){%>Customer Login       Our Affiliations TGI       Power Momo     Newslog     Power Momo     Spiral     Story     Web Log     MOMO is a comprehensive system to fulfill all the aspects of advertising expenditure analyses. Originally written in 1980, it has progressed through versions to become more powerful, robust and flexible. It has kept pace with technology to include ease-of-use, graphical user interface and the Windows platform.   Background   At the heart of MOMO lies Oracle's Express technology. The world leader in OLAP - On Line Analytical Processing. Express technology comprises of two major parts : the Express Server and the Express Analyzer.   The Express Server is an advanced data cache and storage engine. Here data is stored in the form of pre-calculated cubes. And on-the-fly rotating & drilling is possible across the available dimensions.   Express Analyzer is the front-end to Express Server. It is a very intuitive and powerful yet easy-to-use instrument. It unlocks all the capabilities made possible by the Server. Using easy metaphors like drag-and-drop and intuitive selector tools, the Analyzer unlocks the power on the user's desktop.   Information   MOMO enables the user to perform advertising analyses by :   Brands Groups Products Brands Sub-brands Media Television Newspaper Magazines Outdoor Radio Video Markets GCC Levant Advertisers Sponsors The key Information factors available are :   Spend in US$ Spend in local currency Frequency of insertions Space All information can be analyzed at various levels :   Market : Multi-market or Each-market Brands : Groups, Products, Brands, Sub-brands Media : Media typology, Media types, Media vehicles Period : Multi-year, Year, Quarter, Month, Day Filters can be applied to the data based on :   Dates (from-to) Day of week Week in month Language of Ad Purpose of Ad Duration of Ad Size of Ad Position of Ad Color of Ad Time of Ad Value of Ad

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