| Power Seas |
| |
|
|
| |
| To eliminate risk,
minimize wastage and zero-in on your target
groups, you need SEAS - PARC's computerized
mathematical model that scientifically analyzes
and evaluates the efficiency of advertising
media plans. SEAS operates on PARC's extensive
database of media vehicles & audience
research, which allows you to measure everything
from Reach, Total OTS, Gross Rating Points
and CPM, to the average exposure per individual
and determining the size of your Target Group
within the universe. |
| |
| Background |
| |
| SEAS is the ultimate
media planning model. It was initially designed
in 1981 and has been remodeled and enhanced
over the past 10 years. As time progresses
each SEAS version improves in performance
and speed to accommodate the needs of advertisers,
agencies and media, ensuring a higher return
on advertising investments. |
| |
| The capabilities of
SEAS allow : |
| |
- Definition, evaluation and analysis
of complete target groups using
upto 50 parameters
- Analysis of media Reach, Contribution
and CPM at varying frequency levels
by the user's self-designed breakdowns.
- Ranking of the Media by Reach
or CPM for a specific target group.
- Definition and evaluation of comprehensive
multimedia plans providing a complete
scientific assessment of advertising
plans according to International
media evaluation standards.
|
|
| |
| Information |
| |
| The model system automatically
evaluates proposed schedule alternatives and
provides you with the key measurements used
in media planning: |
| |
- Target group evaluation and analysis
- Individual media Reach, Contribution,
CPM analysis and Ranking
- Average exposures per individual
within your target group
- Distribution of the frequencies
of OTS
|
|
|
|
- in cumulated threshold reach
|
|
|
| You will quickly discover
that SEAS is the most important tool you require
for efficient & timely media planning. |
|
| |
|
