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The Media Exposure Habits of the General Public are investigated in detail
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DAILY NEWSPAPERS
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Frequency of reading daily newspapers
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Total Issue Readership: readership of newspapers titles in past 30 days
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Average Issue Readership: Readership of newspapers titles in an average day of the week
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Newspapers reading patterns
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Frequency of reading
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Recency of last issue read
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Place of reading
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Source of copy read
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Topics usually read in newspapers
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WEEKLY AND MONTHLY MAGAZINES
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Frequency of reading weekly / monthly magazines
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Total Issue Readership: readership of weekly/monthly magazines titles in past 6 months
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Average Issue Readership: readership of weekly / monthly magazines titles in the publication's cycle
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Reading patterns of weekly / monthly magazines:
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Frequency of reading
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Recency of last issue read
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Place of reading
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Source of copy read
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Number of reading sessions
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