| Qrystar |
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| Qrystar is a very powerful
query tool to analyze the programming mix
of a myriad of TV & radio stations. It
is built from ground up to encompass the comprehensiveness
of these dynamic media. It integrates information
from three data warehouses: Audience exposure,
Advertising expenditure and Program logs. |
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| Qrystar empowers the
user to seamlessly analyze the variety of
the station offerings across the region, the
audience for these and the advertising attracted
by them. |
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| It harnesses the ease,
power and flexibility of objects technology
to deliver a robust yet user-friendly workbench
for in-depth media analyses. Digital audio-visual
integration of program snippets is available
on demand. |
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| Information |
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| Program details &
Ad. Expenditure is integrated from the MOMO
service, to provide ad-spend in US$, number
of insertions and ad-space. Audience exposure
data can be integrated from a variety of systems
including Interviews, TV Diaries and People
meter systems. |
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| Analyses |
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- Single
Station analyses: In-depth and detailed
analysis of any single station across
time. Perform daily, weekly or monthly
analysis of all programs available
on the station.
- Competitive Station analyses:
Minute-by-minute analyses of competing
stations based on Reach and Ad-Spend.
- Program analyses: Episode by episode
analyses of programs based on Ratings
and Ad-Spend. Find out the max./min./
avg. of rating and spend for any
program.
- Top rated programs: Find the top
programs for a single station and
across multiple stations. Top programs
can be for any given day, week or
month. Criteria can be based on
Ratings & Spend.
- Audience profile: Quickly get
the audience target profile for
any program. Profile includes the
Ratings for all the pre-defined
and customized audience targets.
- Audience behavior: Get a detailed
view of the audience viewing behavior
for any day. Compare multiple days
or multiple stations by the minute
for Reach%.
- Media-buying tool: Use the Station
Grid as an effective media-buying
tool. With a single click, generate
single station and multi-station
program grids with the Ratings and
Ad-Spend.
- Brand strategy analyses: Query
the software for program names and/
or program genres where specific
brands are advertising. Probe deep
into the placement strategy of your
own brands, or competing brands
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