| Spiral |
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| Spiral is a tool that
harnesses the ease, power and flexibility
of the Windows 95 environment, allowing advertising
expenditure to be analyzed irrespective of
it’s comprehensiveness and scope. |
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| Spiral allows an analysis
of the advertising expenditure of X brands,
using Y media vehicles in Z markets across
a specific period. |
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| Information |
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| Spiral presents this
extracted data in a cross-tab format where
the brands/products/groups appear as the rows
and media vehicles as the columns. |
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| In addition to media
vehicles, columns can group data by either
of the following : |
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| The flexibility
of Spiral is that the data available
can be instantly manipulated in various
ways. Advertising data can be analyzed
according to sub-brands, brands, products,
or groups. The analysis can include
a combination of any of the following
six factors: |
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- Expenditure in local currency
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| Features |
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| The data can be split
by market or consolidated for any number of
markets. Spiral can display the details of
each media vehicle or the summary by media
types. |
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| Spiral has two modes
for viewing the extracted data : tables or
charts. Options available in the chart mode
are bar, line, area, step and pie. Charts
can be viewed as 2D or 3D, stacked or un-stacked
and rotated or transposed along the X/Y axis.
Charts can be exported to any Windows application
using the Windows clipboard. |
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| Filters can be applied
to the extracted data. Display of the tables
can be customized according to one’s
preferences or requirements. |
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| Spiral can save any
report view as a custom template. The custom
template saves the grouping level, chart type,
fonts & colors, media vehicles, factors
displayed and filters applied. These templates
can be applied to any product / group category,
for any period and any markets. |
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| The ease of Spiral
is that everything can be done on the click
of a mouse button, without learning cryptic
operations. |
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