| Telebus |
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| As its name suggests, the
Telephone Omnibus, or Telebus, is shared consumer
research vehicle, which allows a limited number
of clients to share the use of a questionnaire and
thus, the costs of the study. Interviewing is conducted
over the telephone, using the most sophisticated
methods of tele-interviewing available to research
institutes today. |
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| Schedule |
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| The Telebus study is conducted
every month, usually during the first 15 days. Results
of the study, in the form of statistical tables
analyzed by socio-economic factors (ethnic group,
age, sex etc.) along with an accompanying analytical
report, are made available to you within 15 days
of completion of the fieldwork.
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| Sample Base |
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| The Telebus study covers
400,600 or 800 respondents divided by quota according
to sex, ethnic group and area. In other words, it
allows a large nationally representative sample
to be covered within each region at a minimum cost. |
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| In providing an adequate
representation of variables in each sample cell,
cell, the sub-groups can be analyzed individually,
in addition to being able to weight the data to
represent the Total Adult Urban Population. |
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| PARC can also utilize "boost"
samples to elevate specific target segments to suit
your requirements, (for example social class, income,
area, consumption incidence of a product or a brand).
Comprehensive geographical coverage is ensured by
high incidence of phone ownership amongst appropriate
households and in continuously updating the data
bank of phone numbers. |
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| Data obtained |
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| As in regular consumer or advertising
research, Telebus can, with a few exceptions provide data
on virtually any issue of relevance to marketers. For
instance, a Telebus study can measure Product, Brand and
Advertising Awareness, Recall, Perceptions Usage and Consumption,
Attitudes and Market Shares. |
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| Since its initiation, Tele-interviewing
has been used to collect data for pre and post tracking
studies, communication checks, purchase behavior, product
penetration.... to name a few. |
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| Telebus waves have included a diverse
range of subjects from bicycles to banking, electronics
to engine oil, tooth brushes to tea bags, retail outlets
to wrist watches, airlines to ice-cream..... |
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| So no matter what your product
type, the Telebus offers you an economical, highly responsive
research vehicle. |
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| Data analyses |
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| Full results of the study are available
2 weeks after completion of the fieldwork in the form
of statistical tables, analyzed by the following socio-economic
factors: |
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- Sex
- Ethnic Group
- Age
- Income
- Area
- Education
- Occupation
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| The option of a written analysis
is available, including multivariate analysis where appropriate
e.g.. Perceptual mapping, factor analysis, discriminate
analysis and cluster analysis. |
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